According to the article publish in Forbes.com, it is stated that a few direct to consumers jewelry brands are seeing remarkable sales growth when every business is suffering from revenue declines and slowdown. You and I must be wondering, how can they survive, make profits and might be growing bigger when others may be struggling. And, how do we define the direct to consumer jewelry brands?
First in mind, What Does Direct to Consumer Means?
It is a business model that practice selling of products directly to consumers without the use of intermediaries. The end user could purchase the high quality product directly from the brand without have to pay for the common markup of a middlemen, in result with a much cost-saving and affordable price for end users. So, the direct to consumer jewelry brands refers to the jewelry brand that sells direct to the consumers, with the motive of deliver exceptional value by selling jewelry directly to consumers.
Here are the breakdowns of the reasons why are you recommended to buy jewelry from jewelers who sell directly to you:
1. No middlemen
Jewelers who practice direct to consumer model eliminate unnecessary middlemen commission, keeping the cost low while maintaining the value pass to you. For example, when you shop with Eleganzia Jewelry, unlike retail stores, we did not take account for the additional costs that involve the rental fees, retail staffs wages and miscellaneous charges incurred in maintaining the retail store. With that, we are able to lower costs that further lower the selling price when we are the product manufacturer who sell and ship directly to you, omitting third party retailers.
Besides, direct manufacturers tend to provide special promotions during special events to new customers or loyal customers who continuously support them. The building relationships between existing customers and potential customers are easier for direct to customers brands as they could offer special gifts which leads to consumers prefer buying directly from them.
2. Best connect with consumer through latest jewelry trend
You could count on direct to consumer jewelers who are also the direct manufacturer, to come up with designer quality and up-to-date jewelry collection. They are always getting ready in design, manufacture and launch of jewelry that are in demand in the market.
3. Varieties of selection
The best part of purchasing from a direct to consumer jewelry manufacturer is you have more selections to choose from as compared to traditional retailers store. The direct to consumer jeweler is able to monitor the customer expectations and demand of certain jewelry designs, in order to prepare relevant stocks to replenish the best-selling items. They are able to act faster than third-party seller who are more reluctant to keep more stocks with them. Besides, you will find more jewelry designs and availability sizes than in a retail store, which provides more options for the existing customers for continuous shopping.
4. Genuine craftsmanship
If you would like to find a jewelry piece that is fashionable and hand-finished with care, it will mostly be an expensive piece if you shop from physical stores with mark-up taken place. Plus, you may be worry about the quality of the jewelry whether it is made of genuine materials when you purchase from third-party sellers whether online or in stalls.
To solve this dilemma, when you shop with us, the direct to consumer manufacturer, you are able to find quality pieces that are affordable and authenticated with genuine marker. You will not receive silver jewelry that comes from mass assembly line production but a hand-finished silver jewelry that comes with compromised quality when you shop with us.
5. Develop your personal style with jewelry that connects with you
When you shop with direct consumer jewelry brand, you are able to understand the brand ahead before you purchase. You are able to choose the jewelry brand that most compelling to your personality through design or their business background. Besides, customers tend to connect with jewelry brand who shares similar values. The brands story that matches well with your ideology is crucial in forming personal connection, as it reflects your similar fashion sense and values that align with your understandings and interest in life.
6. Convenience
Shop from a direct to consumer manufacturer who owns an online store, you will be benefited from the convenience of an online shopping experience. You could browse the items anywhere and anytime, add to cart and checkout without long queuing lines and avoid the hassle of finding carparks and crowd.
7. Personalize experience
You could obtain information about the jewelry easily where you will be shown with the jewelry items that is related to the jewelry piece you have been eyeing on or being recommended with the same series or matching pair. When you purchase from direct manufacturer online store, you are able to compare the prices and designs, as well as look as long as you need to choose the jewelry design you desire without being disturbed as compared in brick and mortar stores. Besides, you could also read up the previous customers’ reviews and customer feedback prior make up your mind.
There are various online direct to consumer jewelers who plays a part in selling direct to consumer, which given the market few jewelers to choose from. It ranges from affordable to luxury brand and it is always advisable to shop within your budget, the brand story that matches your ideology and able to develop your personal style.
In Eleganzia Jewelry, you are promised to receive high quality silver jewelry that is handcrafted with genuine materials and finest craftsmanship. Our silver jewelry is offered to you at much lower price that other retail stores as we have no middle men and no mark up, purely delivering quality jewelry from us to you.
Shop with us today to upgrade your jewelry collection with quality silver jewelry.
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